Forcing Old Structures vs. Finding New Ones
Forcing Old Structures 🍅
For the past few weeks, I have been in build mode. My phone has been on reduced interruptions, and I have been immersing myself in brand and program development, messaging iterations, pilot workshops, etc.
Anyone who has ever built anything ever is familiar with this process.
You start in discovery mode, you gather information and feedback, you architect, you go through multiple iterations, and you experience several ups and downs along the way.
This process is interesting when you are a service provider who loves a paycheck lol. I have several marketable skills I'm sitting on, but I'm choosing to take an alternative approach instead. Why?
Because simply being a consultant, or a marketer, or a strategist, has never felt right to me.
These titles fit like an extra small t-shirt. Uncomfortable, tight around the arms and hips, and oddly baggy in the middle ??? Sigh.
I could no longer deny the emotional and energetic complexity of translating my soul into institutional language.
I could no longer distract myself from what I was building: the heart of something new.
This but all of the badges say:
Brand Strategist, Experience Designer, Marketing Expert, Event Marketer, Fractional CMO, Ecosystem Builder, AI Educator, Digital Creative etc.
Finding New Ones ⭐⭐⭐⭐⭐
When something feels bad, not only do we have to question why it feels that way, we have to question why we are participating.
We have to ask ourselves where our agency and autonomy lives in that experience and decide, even if we move in the same direction, to proactively move forward with integrity.
Our social media feeds remind us every day that we are in the AI era. A time of disruption.
I'd like to gently interrupt that narrative and remind you that we are indeed in a moment of systemic transition—but it is essential we pause at the threshold of our inner and outer worlds.
We are in an era where meaning, technology, identity, and truth are being renegotiated.
I repeat—we are in an era where meaning, technology, identity, and truth are being renegotiated.
This chapter that we are writing in history needs more than our reaction to the present. We need to lead with a vision for what comes next.
Often, those that carry that vision and live ~ at the intersection of ~ are challenged with what direction to go in.
I'd like to remind you that your voice, your synthesis, and your refusal to compartmentalize feeling, intellect, and impact—that’s part of the future architecture. You’re building a better way.
Be Open to New Forms 🕸️
Anyway, this process moved a lot faster when I realized:
My marketing funnel is not a triangle at all. It's actually a spider web. AMA about this it changed my life.
I was not optimizing for Web1 or Web2 or Web3: I was piloting a whole new operating system, built on a parallel version of the web that had existed all along: WebC
I can build anything on Lovable.Dev in like 10 minutes. WILD!
Welcome to my world wide web!
Final Thoughts 💭
A better reality requires reimagining what's possible. Special thank you to the leaders I've met and collaborated with over the past few weeks that live this, day in and day out!
Kelly [MetaWell] , Xenia [Myths of Creation] Kiana [kianamoods.xyz], Kristin [AnzenSage, Bites and Bytes Podcast] , Saga Blane [Pythia Collaborative] , Tazin Khan [Cyber Collective], and Nat Otalora [The Way of the Heart]
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Up Next ~ Online ~
Break [Your Ideas] of the Internet Workshop Series
Building a Better Internet with Lovable.Dev Challenge Series
Up Next ~ IRL ~
Philly Tech Week Decode Dinner Party