The Paradox of a Personal Brand

The Paradox of a Personal Brand

If you're feeling the struggle of having a personal brand right now, I need you to understand that the struggle isn’t as simple as “not being able to post consistently.” The act of commodifying oneself for consumption is one of the most complex experiences we face as people on the internet today.

We don't want to lose out on opportunity. We actually love being creative, using our voices, and connecting with each other. But in the act of doing so, we’re often trading off our authenticity. We’re putting ourselves out there in spaces that box us in—and that feed us to the algorithm.

I’m not saying it’s not worthwhile. But …

I think the struggle of balancing a personal brand represents a deeper tension.

The tension between personal growth and the time and space it takes to evolve.

Our relationship with ourselves, with each other, with community, and with society … it's deep.